The Competitiveness of the Small and Medium Enterprises in Marketing Performance Evaluation -----An Example of Zhejiang S Corporation
نویسنده
چکیده
Understanding the importance of the marketing competitiveness of the small and medium enterprises (SMEs) as the premise, analytic hierarchy process is used and the competitiveness of SMEs in the evaluation of the marketing model is put forward in the paper. The design of index system and evaluation model of steps are discussed, it is found that the fuzzy comprehensive evaluation method is an effective model for SMEs marketing competitiveness evaluation. Finally, according to the index system and weight distribution, the fuzzy comprehensive evaluation method is used by the empirical analysis, at the same time the competitiveness of SMEs marketing upgrading of direction is indicated.
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